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Home > Press release > "Vivere all’italiana" and an integrated strategic promotion


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february 10, 2017
 
"Vivere all’italiana" is the innovative integrated promotion strategy developed by the Ministry of Foreign Affairs, the Ministry of Education, Mibact and Mise, to revive the culture and then the Italian economy in the world.
It was, in fact, tripled investments to promote integrated and Cultural Institutes: the 12 million already provided it were added to 20 in 2017, 30 in 2018 and 50 in 2019. The goal of the plan is to work with integrated interventions on strategic areas: kitchen, contemporary sector, cinema, design, archeology, through the internationalization of museums, universities and cultural tourism. The goal is to feed and enlarge sympathy for the Italian life, in order to make the economy benefits.
 
With the new initiative, already from 2017 it will have a significant increase in cultural activities abroad, the opening of new offices in strategic non-European countries, the rise of the Italian students abroad and foreign students at Italian universities.
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In the period 2016-2017 the network of overseas Foreign Ministry has organized and programmed over 5,000 promotional events, of which about 1,000 for the sixteenth week of the Italian language in the world and about 1,300 for the first week of the Italian cuisine in the world.

 

Unisex Gabbana amp; grey 0dg6116 Dolce Black The Uni-Italian centers abroad will take part in these events specifically organized by Italian Cultural Institutes in the integrated promotion, to promote the Italian training offer. 


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